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MBA Programs in AuthorsHome > Other useful links > Authors
7 links will be displayed in category Authors
Aaker, David A.
David A. Aaker is E.T.Grether Professor of Marketing and Public Policy. He is author of 100 articles and 13 books, the most recent one is "Brand Portfolio Strategy".
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Drucker, Peter F.
Father of the modern management, social commentator, preeminent business philosopher, Peter F. Drucker has been writing about management for sixty years.
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Heppell, Michael
From major PLC’s to category B prisoners, from modern apprentices to Managing Directors, from Parents to the Police Force. Michael Heppell has found they all have one thing in common
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Kotler, Philip
Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Northwestern University Kellogg Graduate School of Management in Chicago.
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Peters, Tom
Tom Peters, is the Economist’s uber-guru. Businessweek’s take on his “unconventional views” led them to label him “business’s best friend and worst nightmare.”
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Ries, Al
Al is a legendary marketing strategist and the bestselling author (or co-author) of 11 books on marketing including Positioning: The Battle for Your Mind, Marketing Warfare, Focus, The 22 Immutable Laws of Branding, etc.
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